 Fishing Takes Off in New Directions
The basic laws of physics that held us to retrieving in a straight line have been rewritten with the invention of "Planing Floats with Lateral Motion Control". The BulletBobber turns any rod and reel into a highly sensitive remote control providing the on-demand choices of running a bait or lure to the left or right. Another law of physics the BulletBobber breaks is the law that says the distance of your retrieve is equal to the length of your cast.
The remote control functions work in current or calm water.
The BulletBobber also breaks the 1st rule of economics:
If a product increases productivity and is high-tech it should cost an arm and a leg. | 
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